Heartbeat Creative LLC is a New York-registered full-funnel marketing agency founded in 2024 by Nathanael Greklek. We serve small and medium businesses in the 518 Capital Region: Albany, Schenectady, Troy, Saratoga Springs, and the surrounding towns. Retainers run $1,500 to $5,500+ per month.
The founder
Marketing operator with deep roots in Capital Region small business. Heartbeat exists because most of the agencies sold to SMBs are either too generic, too expensive, or too obsessed with vanity metrics. Heartbeat is none of those.
Founder leads strategy on every account through onboarding and the first 90 days. After that, the operator stays on monthly review.
Heartbeat Creative is named after an actual heartbeat. Founder Nathanael Greklek was born with Tetralogy of Fallot — a congenital heart defect, usually repaired with open-heart surgery in the first year of life.
The pulse line in the logo is not a marketing device. It is the rhythm he was born fighting to keep. It is on every storefront, ad, and billboard we touch, and it traces back to one.
That is why the work does not stop at the agency. Nathanael is an advocate for congenital heart disease awareness and for the cardiac kids — the children and families living the same diagnosis he did.
What it is
A marketing agency that owns the entire pipeline from first impression to booked revenue. Five service lines. One rhythm. Every dollar measured.
What it is not
Not a posting service. Not a logo-and-website outfit. Not a vanity-metrics vendor. Plenty of those exist. We are the partner you hire when you are done with that pattern.
Strategy, content, community. Monthly planning, weekly publishing, monthly optimization.
Read moreMeta, Google, TikTok, programmatic. Creative system, ad ops, weekly optimization.
Read moreConversion-first builds. Architecture, copy, build, ongoing iteration on the core funnel.
Read moreThe funnel layer: routing, CRM ops, automated follow-up, lead-to-close.
Read moreIdentity, photography, video, PR, traditional media. The creative the funnel runs on.
Read moreP.U.L.S.E.™
A 250-point scoring rubric: 50 points per dimension, 5 dimensions. The output is a single Pulse Score that tells a business owner where they are alive, where they are flatlining, and where the next dollar should go.
H.E.A.R.T.™
Heartbeat's client-engagement model. Governs how we run a 12-month relationship, where the leverage points are, and how the work compounds. Client-facing in onboarding and quarterly reviews.
Five letters. Five operating principles.
Detailed in the onboarding deck.
Default service area: the Capital Region of New York. Where we have the storefronts memorized, the weekend traffic patterns understood, and the local PR network on speed dial.
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Plus Clifton Park · Latham · Glens Falls · Hudson · Catskill · the rest of the 518.
Legal name
Heartbeat Creative LLC
Registered
New York · 2024
Founder
Nathanael Greklek
Service area
518 Capital Region · NY
Retainer range
$1,500 – $5,500+ / mo
Setup fee range
$1,500 – $4,000
Service lines
5
Ad spend policy
Billed direct to client
