The P.U.L.S.E. Score is a free digital health audit. It tells you where your brand is alive, where it is flatlining, and where the next marketing dollar should go. Before you spend it.
What is the P.U.L.S.E. Score?
P.U.L.S.E.™ stands for Presence, User Experience, Loyalty, Share of Voice, and Effectiveness. Fifty points each, two-hundred-fifty total. A Heartbeat strategist scores you against a fixed rubric, so a Saratoga coffee shop and a Troy contractor can be compared on the same scale.
You walk away with a number, a grade per pillar, and a one-page action list. No pitch attached. If we are the right fit, you will book us. If we are not, the score is still yours to keep.
Where you show up, how well, and how often. The foundation pillar: if you are not visible, the rest does not matter.
The friction between someone finding you and taking the next action. Where most SMB sites and feeds quietly bleed leads.
Whether the audience is sticky, or whether you are renting attention every week. Loyalty is the leverage that makes paid spend efficient.
How big you sound in the category vs. how big you are. The pillar that connects organic marketing to PR and earned media.
The receipts. Did the marketing turn into revenue? This pillar is non-negotiable and weighted into every recommendation.
A raw 250-point number is hard to act on. We translate it into a tier letter, the way a credit score becomes a grade. The action list changes based on which tier you land in.
Brand alive across every pillar. Compounding loops in place. Now optimize at the margin.
200 – 250Strong foundation, two pillars dragging. Targeted work fixes it fast.
160 – 199Present but inconsistent. A rhythm change unlocks the next 40 points.
120 – 159Whole pillars missing. Foundational build needed before spending on ads.
80 – 119Start from zero. Strategy and systems first. Spend later.
0 – 79Run the lite version
Tell us where to look. We score you against the rubric, send the result, and stay out of your inbox unless you say otherwise.
Yes. The lite version is free with no follow-up unless you ask for one. We give it away because it is the most useful 30 minutes we can spend with a prospective client, and because it almost always tells you something you did not already know.
A strategist runs the rubric within 24 business hours of submission. You receive a PDF with your number, your tier letter, a grade per pillar, and a one-page action list.
Yes. The lite version is the rubric. The full version adds competitor benchmarking, a 90-day prioritized action plan, and a working session to walk through it. The full audit is included in every Heartbeat engagement.
Only to score the audit and email it back. We do not sell, share, or feed prospect data into anything else. If you want us to forget you afterward, reply “delete” and we will.