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05 · Brand & mediaIdentity.
In the wild.

Identity work, photography, video production, public relations, and traditional media buys. The creative system that feeds every other channel: ads, social, website, sales. Local-first. Real owners, real storefronts, real Capital Region context.

What does Heartbeat's brand and media line cover?

No stock photos pretending to be your business. No generic logo refresh that the agency is more proud of than you are. Brand work that travels: from a Saratoga storefront window to a Meta ad to a billboard on the Northway.

What's included

Identity

Logo, palette, type, voice, brand book.

Capture

Owner portraits, storefront, product, video.

Earn

PR outreach, local media, traditional buys.

FAQ · Brand & Media

Do you shoot real photography?

Yes. Owner portraits, storefront, product, and video, shot on location in the Capital Region. We don't use stock imagery pretending to be your business.

Can you handle PR and traditional media?

Yes. PR outreach, local press relationships, and traditional buys (print, OOH, radio) are part of the brand and media line.

Is brand work required before the other services?

Not required, but it compounds everything else. A strong identity makes ads, social, and the website all perform better, so we often start here.

Other service lines

01 · Social Media02 · Paid Ads03 · Website Design04 · Acquisition Systems

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