02 · Paid advertisingSpend.
Measured.

Every dollar is mapped to a lead form, a phone call, or a sale. We rebuild your tracking layer, run a new creative system on a weekly iteration loop, and report against cost per lead and revenue, not impressions. Ad spend is billed direct to the client, never marked up.

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What happens to a Capital Region ad budget when Heartbeat takes it over?

SMBs lose the paid-media game by spending against national chains with 10x the budget and zero strategy. The fix is not more spend. The fix is sharper targeting, sharper creative, and a tracking layer that tells you which dollar worked, so the next dollar works harder.

What's included

Build

Tracking, pixel, conversion API, ad account hygiene.

Run

Creative system, weekly optimization, audience tests.

Report

Cost per lead, attributed revenue, monthly readout.

Platforms

Meta adsGoogle adsYouTube

FAQ · Paid Ads

Is ad spend included in your fee?

No. Ad spend is always billed direct to the client through your own ad accounts. We never mark up media, and you see the same dashboard the platform shows.

Which ad platforms do you run?

Meta (Facebook and Instagram), Google, and YouTube. We run the channels that convert for Capital Region SMBs: search intent on Google, social reach on Meta, and video on YouTube.

How fast do you optimize?

Weekly creative and bid optimization loops, with a full cost-per-lead and attributed-revenue readout every month.

02 · Paid advertisingSpend.Measured.

What's included

Is ad spend included in your fee?

Which ad platforms do you run?

How fast do you optimize?

Ready to get started with Paid Ads?

02 · Paid advertisingSpend.
Measured.