Five service lines run end to end by one team: social media management, paid advertising, website design, customer acquisition systems, and brand and media. Hire one if that is the gap. Hire the whole funnel and the lines feed each other. Every dollar accountable to a number on a dashboard.
02
Paid advertising
Every dollar is mapped to a lead form, a phone call, or a sale. We rebuild your tracking layer, run a new creative system on a weekly iteration loop, and report against cost per lead and revenue, not impressions. Ad spend is billed direct to the client, never marked up.
SMBs lose the paid-media game by spending against national chains with 10x the budget and zero strategy. The fix is not more spend. The fix is sharper targeting, sharper creative, and a tracking layer that tells you which dollar worked.
Tracking, pixel, conversion API, ad account hygiene.
Creative system, weekly optimization, audience tests.
Cost per lead, attributed revenue, monthly readout.
03
Website design
Conversion-first builds with sitewide tracking, real CTAs above the fold, semantic HTML, and Core Web Vitals targets met on launch. Architecture, copy, design, build, QA, and the first month of post-launch iteration are included. Build is bundled inside Get Moving and Dominate; standalone build available.
Most SMB sites are pretty obituaries. Ours are inventory: every page has a job, every job has a metric, every metric is reviewed monthly. Speed, clarity, real CTAs. No splash, no slop, no carousel hiding the value prop.
Sitemap, page-job map, primary CTA per page.
Semantic HTML, schema, Core Web Vitals, on-page SEO.
Monthly heat-map and form-fill review for 90 days.
04
Customer acquisition systems
A configured customer acquisition system that routes every inbound lead through a tracked funnel: capture, qualify, route, nurture, book, close. It replaces the duct-taped stack of CRM, calendar, email, and SMS that most SMBs are paying for and not using.
A 30-second reply to a hot lead is worth more than another month of ad spend. The system makes that reply automatic, makes the follow-up sequence inevitable, and surfaces every leak in the funnel where revenue is escaping.
Forms, calls, DMs, walk-ins. One funnel.
Lead scoring, auto-assignment, instant reply.
Nurture sequences, booking flow, pipeline dashboard.
05
Brand & media
Identity work, photography, video production, public relations, and traditional media buys. The creative system that feeds every other channel: ads, social, website, sales. Local-first. Real owners, real storefronts, real Capital Region context.
No stock photos pretending to be your business. No generic logo refresh that the agency is more proud of than you are. Brand work that travels: from a Saratoga storefront window to a Meta ad to a billboard on the Northway.
Logo, palette, type, voice, brand book.
Owner portraits, storefront, product, video.
PR outreach, local media, traditional buys.
01
Social media management
Posting
on rhythm.
What does Heartbeat's social management actually include?
Monthly content strategy, weekly publishing across Meta, TikTok, and LinkedIn, community management with same-day DM and comment replies, and a monthly performance review that ties every post to either reach, engagement, or a CTA click.
Random posting is the most expensive cheap thing a business does. We replace it with a planned rhythm that compounds: format-fluent content, platform-native CTAs, and a content calendar built around your seasonal demand curve.
Monthly
Strategy, calendar, creative system, brief.
Weekly
Publishing, community, micro-iteration on top performers.
Quarterly
Platform mix review, format audit, audience refit.