Everything Capital Region SMB owners actually ask about Heartbeat Creative, our service lines, pricing, the P.U.L.S.E. Score, and how the funnel works.
Heartbeat Creative is a full-funnel marketing agency based in the Capital Region of New York. We run the entire customer acquisition pipeline for SMBs across five service lines: social media management, paid advertising, website design, customer acquisition systems, and brand and media. One team, one rhythm, every dollar accountable to a number on a dashboard.
Heartbeat Creative is based in the 518 Capital Region of New York. The agency was built specifically to serve small and medium businesses in Albany, Saratoga Springs, Schenectady, Troy, Clifton Park, and the surrounding area, with the local context that a national agency can never replicate. Learn more about the founder and why Heartbeat exists.
H.E.A.R.T. is Heartbeat Creative's operating framework: Honest assessment first, Execution that is rhythm-driven, Accountability to revenue outcomes, Relationships built on transparency, and Thinking long-term about compounding. It is the reason every engagement starts with a free P.U.L.S.E. Score audit rather than a sales pitch.
Our default coverage is the 518 Capital Region: Albany, Schenectady, Troy, Saratoga Springs, Clifton Park, Latham, Glens Falls, and the surrounding hamlets. We have served clients across upstate New York and into New England. Out-of-region work is handled case by case.
Because consistency is the heartbeat of attention, and because most SMBs in the Capital Region are showing up sporadically, not on rhythm. The name reflects the core belief: marketing that compounds is marketing done on a steady, measurable beat. Read the full story behind the name.
Every engagement is scoped to the business: the gaps the P.U.L.S.E. Score identifies and the budget the business can sustain. We work to fit within what makes sense for you. Engagements typically start around $1,500/month and scale with the number of service lines in play. Ad spend is always billed direct to you, never marked up.
We start with the P.U.L.S.E. Score audit to identify your actual gaps. Then we scope an engagement around those gaps and your budget: one service line if that is the gap, or multiple lines if the funnel needs more. Nothing is pre-packaged. Everything is built around your business.
Yes. Standalone website builds and one-off brand projects are available. The P.U.L.S.E. Score audit is always free with no commitment required. It is the right starting point regardless of what comes next.
Ad spend is always billed direct to the client through their own ad accounts. Heartbeat Creative never marks up media. You see the same dashboard the platform shows, and every dollar is mapped to a lead form, phone call, or sale. See how our paid advertising service works.
Social media and content start building momentum within 30–60 days. Paid advertising can generate leads within the first week once tracking and creative are live. The full-funnel compound effect, where every service line feeds the others, typically shows clearly by month three.
The P.U.L.S.E. Score is a free 250-point digital health audit scored across five pillars: Presence, User Experience, Loyalty, Share of Voice, and Effectiveness. It tells you where your brand is alive, where it is flatlining, and where the next marketing dollar should go, before you spend it.
Yes. The lite version is free with no follow-up unless you ask for one. We give it away because it is the most useful 30 minutes we can spend with a prospective client, and because it almost always tells you something you did not already know. Run your free P.U.L.S.E. Score now.
A strategist runs the rubric within 24 business hours of submission. You receive a PDF with your number, your tier letter, a grade per pillar, and a one-page action list.
Yes. The lite version is the rubric. The full version adds competitor benchmarking, a 90-day prioritized action plan, and a working session to walk through it. The full audit is included in every Heartbeat engagement. Want to understand how the scoring works? Start with our free SEO foundations guide.
Only to score the audit and email it back. We do not sell, share, or feed prospect data into anything else. If you want us to forget you afterward, reply "delete" and we will.
Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, and Threads. We recommend a platform mix based on where your audience actually is, not where it is trendy to post. See how our social media management service works.
Meta (Facebook and Instagram), Google, and YouTube. We run the channels that convert for Capital Region SMBs: search intent on Google, social reach on Meta, and video on YouTube. See how our paid advertising service is structured.
Conversion-first architecture, semantic HTML, schema markup, Core Web Vitals targets, and a real CTA above the fold on every page. Every page has a job. Every job has a metric. Learn what our website design service includes. Want to understand what makes a site rank? Read our on-page SEO guide.
Instant lead reply, lead scoring and routing, multi-channel nurture sequences (email + SMS), booking, and a live pipeline dashboard so nothing slips through a broken follow-up process. See the full customer acquisition systems breakdown.
Real photography only. Owner portraits, storefronts, product, and video, shot on location in the Capital Region. We do not use stock imagery pretending to be your business. See what our brand and media service covers.
